New Vibes, Same Kingdom

/中文版在下方

What’s good, Monkeys? Monkey Kingdom is already at our One Year Mark, with that, we’re bringing in new vibes through our rebranding.

A Bear Market is a harsh time for most, but for us, we decided to put on our building caps to Heal & Rebuild our Brand & Community. We believe in continuing the journey with a daring attitude.

With this, we’ve chosen a Design Movement that we’re excited to apply to the DNA of Monkey Kingdom.

Brutalist Deconstructionism and Anti-Design

The Brutalist architecture of the 1950s inspired the brutalist movement in both Web and Graphic design. They were characterized by their Heavy and Ruthless appearances. And when applied to Digital Designs, it is a style that intentionally attempts to look Raw, Haphazard or Unadorned.

Likewise, Anti-Design is derived from Brutalism. The main objective is to Rebel against oversimplified design by intentionally creating ugly, disorientating, or complex interphases.

When taking elements from two opposites and mixing somewhat of a complementary palette and punk visuals like Collages of Stickers and Pop Culture images, we get the BOLD. UNAPOLOGETIC. HONEST.

REBELLIOUS. look, which embodies the essence of Monkey Kingdom.

Moving forward, this will be our design language, paired with our Monkey Kingdom attitude. Expect the unexpected.

New Vibes, New Adventures, Same Kingdom.

Because We Dare.

Monkey Kingdom 迎來了一週年，也迎來了全新的品牌形象，熊市對我們很多人來說都是難熬的日子，但我們決定帶上治癒的醫生護士帽，繼續建設我們的社群。

粗野解構主義和反設計

Monkey Kingdom 的新品牌形象來自兩個元素，粗野解構主義和反設計。

1950 年代的粗野派建築，引發了視覺設計中的粗野派運動，這些設計的特點看起來帶點隨意、樸素和原始的味道。

至於「反設計」亦是從粗野主義延伸出來的設計特色， 通過刻意的迷失和複雜設計的來對衡過度簡化的設計。

我們從這兩個主軸中各自提取了些元素，並混合一些互補的調色板和朋克視覺效果（如貼紙拼貼畫和流行文化圖像），創造出我行我素和叛逆的風格，還原孫悟空的精髓。

未來，這將是我們的設計語言，搭配我們的 Monkey Kingdom 的品牌態度。我們期待意外，新衝擊，新氛圍，新冒險。

Because We Dare.